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Starting a Digital Marketing Agency Business in 2023: 9 Essential Steps 

content creation digital marketing

How To Go From Content Creator to Marketer to Digital Marketing Agency

    • Digital Marketing is a Booming But Competitive Sector, Is it for you?
Starting a digital marketing agency requires a lot of hard work, dedication, and a solid plan. However, the conditions seem ideal given the trends in generative AI and automation. Here are the essential stages or steps you need to take to start and grow your digital marketing agency:

Build the Necessary Skills and Self-Confidence:

Building skills and self-confidence is essential when starting a digital marketing agency. This can be broken down into three areas: digital marketing technical skills, business management skills, and self-confidence skills. You can acquire these skills through online courses, workshops, or by working with experienced digital marketers

If you’re ready to join the action, take a brief inventory and look at these questions to explore if the digital marketing industry is right for you.

  • Can you build a team and handle the responsibility of leading?
  • Are you ready for the grind of starting your own business? And the freedom?
  • Can you identify a gap in the industry that you know you can fill?
  • Can you choose a niche and satisfy a need?
  • Can you build a team and handle the responsibility of leading?
  • Do you have a vision for your future agency?

If you answered affirmatively to the majority of those questions, then read on for how to get going.

Remember that while the potential is great, big influencers who make it look easy will tell you content creation as a job is harder than a 9 to 5, but pays better than one too.  As Web 3.0 and generative AI takes off, the web will be

Speaking of timing, it’s best to enter marketing now. The first step is to treat everything you do as part of a larger business strategy. The marketing world is not expected to slow in growth, as AI tools proliferate, to get started is what matters.  The data suggest it’s still early in the game.

In 2022, an estimated 571.16 billion U.S. dollars was be spent worldwide on digital advertising. This is a 16.2 percent rise from 2021.

This growth is on average, +9% per year.

In terms of average growth, 9% per year, the return on investment (ROI) numbers look good. Because of the low overhead, the majority of the revenue is profit. The time to become operational is negligible and your commitment level (the length of your workweek) as the business owner, is up to you.

Greater segmentation content is the norm, targeting different customer segments based on demographics and preferences. Local businesses are set up to find leads more easily (local SEO is better than the umbrella approach) and personalized local services are in high demand.

They are zealous to find influencers and an agency that works with high-profile clientele. Since networking is the soul of marketing, in some opinions, it’s best to make as many friends as possible.  

p.a. = per annum

Skills or knowledge you’ll need:

  • Web design
  • Graphic design
  • Search engine optimization (SEO)
  • Content marketing
  • Social media marketing
  • Paid advertising

You may only be good at one or none of these things right now. Take an inventory of your skills.  Keep in mind you don’t have to do everything for your business all at once. It may be best to begin by specializing in your areas of strength and branch outward from there.

Time is your most precious commodity so outsource time-intensive or technical things to people who specialize in it.  Find your niche and set your agency up to grow.

What Do Digital Marketing Agencies Do?

Digital marketing agencies help businesses connect with customers by taking advantage of various online channels such as websites, blogs, social media, email, and television.

By leveraging their expertise, these agencies aim to help businesses grow their customer base, boost sales, and improve brand loyalty through project campaigns.

Compared to in-house resources, a partnership with a digital marketing agency offers:

1. Access to experienced professionals like you:  you don’t need to be an expert yet, just resourceful until you become one
2. Cost-effectiveness: working with an agency can be more cost-effective than hiring in-house staff
3. Scalability: your agency can scale its services to accommodate businesses of any size, from a sole proprietor business to an enterprise.

Digital marketing encompasses a cluster of key niches, including SEO, social media, pay-per-click ads, email marketing, video marketing, influencer marketing, content marketing, and website design.

#1 Do a Self-Audit

Reach a clear mental picture of your agency. The time you spend researching will be best spent if you know what you are seeking to create. Identify the industries you want to work with, which means looking around. Start to consider the types of businesses that can benefit from your services. This will help you create targeted marketing campaigns and attract the right clients.

This will help you identify the services you can offer and the skills you need to improve upon with courses, finding a mentor, or outsourcing the work to Fiverr.

Choose Your Services: Once you have identified your skills, you can decide which services you want to offer. Some of the popular digital marketing services include web design, graphic design, search engine optimization (SEO), social media marketing, email marketing, content marketing, and pay-per-click advertising (PPC).  All fall into three general areas for successful digital marketers to develop:

  • Digital marketing technical skills 
  • Business management skills
  • Self-confidence skills 

Digital Marketing Agency: 9 Basic Stages

  1. Develop Digital Marketing Strategies
    • Analyze Your Audience
    • Identify Your Goals
    • Create Engaging Content
  2. Optimize Your Digital Presence
    • Create an SEO-Friendly Website
    • Utilize Social Media Platforms
    • Leverage Paid Advertising
  3. Establish Your Brand
    • Establish Your Brand Identity
    • Manage Your Brand Reputation
    • Connect With Your Audience
  4. Measure Your Results
    • Track Your Website Performance
    • Monitor Social Media Engagement
    • Track Your ROI
  5. Hiring Employees / Team-Building
    • Develop a Job Description
    • Create an Employee Onboarding Process
    • Provide Support and Training
  6. Setting Prices
    • Research the Market
    • Calculate Your Costs
    • Set Reasonable Prices
  7. Networking
    • Build Professional Relationships
    • Participate in Events
    • Utilize Referral Programs
  8. Working with Clients
    • Understand Your Client Needs
    • Provide Quality Service
    • Develop Trust and Loyalty
  9. Growing/Scaling Your Agency
    • Invest in Your Business Continuously
    • Stay Up to Date With Trends
    • Expand Your Services

Tools/skills used in Digital Marketing:

SEO, Social Media Marketing, Graphic Design, Content Management and Curation, Advertising, Affiliate Marketing, Content Marketing Influencer Marketing, Online Marketing,  Email Marketing, All-In-One Agency (best to avoid the SEO generalist role, espcially if you are starting out, specialize at first at something you are particularly suited for and do it well)

Social Media Management

Build a Strong Online Presence:

Your online presence is crucial when starting a digital marketing agency. Make sure your website is professional, optimized for search engines, and showcases your services. Use social media to connect with potential clients and share your expertise. Nothing signals you have the skills better than having a high-quality site of your own. Quality, not quantity matters.

Starting Your Own Digital Marketing Business

Manage Your Finances: Managing your finances is critical when starting a digital marketing agency. Determine what type of corporate structure you want but filing as a business with the state you reside in is a good idea. Make sure you have a solid business plan, a budget, and a cash flow management system. Consider working with an accountant or financial advisor to ensure you stay solvent.

  • Open a Business Bank Account

  • Create a Business Plan

  • Register your Business

Plan your Digital Marketing Business Structure

Planning the structure of a digital marketing agency involves several key steps:

  1. Define your agency’s services and target market.
  2. Determine the roles and responsibilities needed to offer those services effectively.
  3. Create an organizational chart to visualize the hierarchy and reporting structure.
  4. Determine the number of employees needed for each role.
  5. Hire talented individuals with relevant skills and experience.
  6. Establish policies and procedures for communication, collaboration, and performance management.
  7. Continuously evaluate and adjust the structure as needed to meet the agency’s goals and objectives.

In figuring out what to charge, shop around and look at competitor’s pricing to determine your own

Revenue Streams

Create Digital Products to Sell

  • Create a digital product that is relevant to your audience: Find out what they want, and give it to them. If you don’t know, ask! The best thing about your type of business is it’s largely up to you, with an emphasis on understanding and identifying your ideal audience. Get on the same page as them, be them. The worst thing that can happen when creating a digital product is going through all your marketing efforts and having no one buy it because it wasn’t what they expected. Communicate openly and forthrightly always.
  • Keep in mind that some subjects are easier than others when it comes to creating courses or guides–for example, if you’re selling something like SEO services or web design services (which require specific knowledge and experience), then having videos would be an ideal way for people who want those digital marketing services from you but may not need face-to-face consulting sessions with their clients. Things that require less personalization and individual attention. This can grow your business consistently, keep your brand in view, and improve your business structure.
  • Whereas, if someone is just looking for general advice about starting and running a business online from scratch without any prior experience whatsoever, then eBooks might be better suited to this type of client. eBooks allow readers’ minds freedom from distractions.  Video clips playing once may seem thrilling and get you pumped, but not explain anything about the details.  It’s good to package printed assets with video for this reason.  Like search engine optimization practices, insert all essential information within easy reach via links or place emphasis on that section in each chapter with section headers.

Create White Label Services and Products

  • What are White Label Services and Products?

If you have a blog, the best way to grow your business or start an agency is by creating services and products that are white-labeled. This means that you sell them under your own brand name, but they’re actually provided by another company.

For example, if someone wants to learn how to build an online business but doesn’t want the hassle of doing it themselves, they can buy your course on making money with affiliate marketing (or whatever topic). When someone buys one of these courses from you as an affiliate marketer or reseller rights owner, they’ll pay for access directly through their credit card or PayPal account–not through Google AdSense ads or other sources of income like this one.

One of the easiest ways to start making money online is by selling white-labeled products. A white-labeled product is one that can be rebranded with your own brand name and sold to customers as if it’s your own. It’s an easy way for anyone with a little marketing savvy to get started selling courses, ebooks, and other digital products on their own website or through another platform like Udemy.

  • Make Money With Affiliate Links: If there’s one thing we’ve learned from all our years working at ClickFunnels – it’s this: “The most effective way” is not always what everyone thinks it should be.”

Make Money with Affiliate Marketing

Affiliate marketing is a great way to make money online. It’s easy to get started, and you can promote any product or service that you think will help your audience.

There are many ways to find products to promote, but one of the best places is Amazon because they have thousands of products available in every category imaginable. You just need to find the right niche for your audience so that they’ll want what you’re promoting!

Once you’ve found some good affiliate links (links leading back directly from Amazon), track how much revenue those links generate each month using Google Analytics on their website dashboard.

Constantly Improve Your Digital Assets for Search Engine Visibility

Search Engine Optimization (SEO)

Create backlinks by guest posting or high domain authority sites. This increases your authority directly.

Use Your Blog as a Marketing Tool

  • Use your blog as a marketing tool. There are many benefits to having a blog. It can be used as a way to attract new visitors, an asset for SEO and link-building purposes, and even a place for you to promote your products. Posting regularly helps build your brand authority in the eyes of search engines like Google, which in turn boosts organic traffic to your website.
  • Promote your products on it.
  • Promote affiliate offers on it.
  • Promote white-label services and products on it.
  • Promote reseller rights products on it (these are things like ebooks, training, etc.).
  • Promote digital products on it (eBooks, online courses). This can be done through paid advertising or organic traffic generation methods such as blog posts about related topics that drive people back to the site where they can buy the product directly from you or sign up for more information about what you offer! This is also a great way to grow your email list because those who sign up will get regular updates from you via email which means they will likely come back again next time there’s a new product launch!

How to Run a Digital Marketing Agency and Scale Your Business

You can do this through social media, email, or attending industry events. It’s essential to keep reaching out to prospects to keep growing your digital marketing agency. Finally, focus on delivering high-quality services to your clients and building lasting relationships with them. Happy clients will provide referrals, which can help you grow your business [2]. Additionally, continuously learn and improve your skills to stay up-to-date with the latest trends in digital marketing. Overall, building a successful digital marketing agency takes time and effort, but by following these steps, you can increase your chances of success.

Evolve your business from content creator to marketer – and use multiple methods to make money with your blog.

Now that you have a blog and know how to use it in your marketing plan, let’s take the next step in your evolution from content creator to marketer. Here are some ways you can make money with your blog:

  • Build an email list: Create an opt-in form on every page of your site so readers can sign up for updates from you and/or get access to exclusive content like ebooks or videos. If someone signs up for one of these things, be sure they know exactly what they’re signing up for! You don’t want them getting confused about what they’re signing up for.
  • Create digital products: This includes ebooks, audio courses (podcasts), video courses–anything that people can download digitally onto their computer or mobile device. The great thing about creating digital products is that once they’ve been created once by someone else (like myself), then anyone else could simply rebrand them with their own logo on top and sell them under their own name without having done any additional work at all! That’s why I recommend starting with something small like this first before moving on to bigger projects like video production services where there may be more overhead costs involved due to needing equipment such as cameras and lighting rigs etc…

Digital Marketing Tools You Can Use


This is just a small sampling of the many ways you can evolve your business from content creator to marketer. The truth is, there are many other ways to make money with blogging and digital marketing. We hope this post has given you some inspiration for your next steps in building an online empire!

Again, we can’t stress enough how important it is to have a solid content strategy before diving into any marketing campaigns. You want to be sure you’re creating valuable content that people will want to share and promote for you!

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